Birthdays, anniverseries, etc etc. celebration for what ?

Recently i came accross this strange situation where i had contributed to celebrate a birthday celebration in the office but forgot to wish the person next day morning.


Then i got back this interesting challenge that keeps going on in my brain every time i am in one of these 'celebrations' what is that we are looking for in that celebration ?

• Is it the year that has gone by that you are celebrating ? - If you are celebrating the year that went by then you should have celebrated on every occasion that made you feel good. Many times i feel that people do not do this and rather carry on with life 
• Is it the year that you are looking forward to that you are celebrating ?  If this was the case you should be a born astrologer. How is it that you know in advance that the year is going to be so good ?

It against logic in certain cases like your birthday, why celebrate one getting older ? It is against logic to me. 


If you want to celebrate - celebrate life itself !!! Every day in your life !!!

Its all about pricing honey - Top Ramen and Indo Nissin Foods

Sometimes its all about pricing honey. Indo Nissin foods has been selling the coveted Top Ramen noodles in the market for a couple of years now, the market leader though is Nestle's Maggi Noodles which revolutionised the market with the 2 minute maggi adverts. Top Ramen is happy playing the second fiddle and works with the pricing of Maggi price - 1 Re = Top Ramen pricing.

Indo nissin have also tied up with Reliance to sell the same product at Top Ramen - 1 Re pricing in reliance fresh stores. Hiowver it will be with Reliance select branding. This is profitable to Indo Nissin as they save on selling costs.

Coming back to the topic itself how do you price a product ?

Scenario 1 - You are the first player and have to choose a price - Well thats a tricky situation. however we have an answer start with the best possible price at the top where you think it will sell. You can always bring it down.

Scenario 2 - You raise the price - This is the case with market leaders they continue to raise prices once the product becomes a leader. However the customer will feel overcharged and see the lower price as the fair price look for options that are cheaper.

Scenario 3 - You lower your price - When you are not doing too weell you tend to lower your price a bit. This price is seen as the fair price by the customers and they will refuse to move with you when you increase your price again.

Questions that you need to ask yourself

1. Do my customers need this offering ? If not then you might have to lower your price

2. Are you offering an affordable luxury compared to the market which offers either a luxury or cheaper replica

3. Are you significantly better than the competition ? Then you can raise prices if you have the nessasary demand

What other options you have ?

1. Increase the confidence in your product among the customers - Offer money back if not fulfilling the need, free support and the like

2. Bundle the product and provide the slow moving product as a bundle along with the fast moving product at a considerably lower price point. Remove the slow moving product and launch a better product at the same price point if you even need the same product in the shelf.

3. Remove the price tag if possible - Listen what your customer needs as a solution and then offer the price based on what he can and will pay.

Tata Nano... generating liquidity for Tata Motors...

Yes... Tata Motors is creating liquidity of over INR 1100 crores at zero cost in the short term and more... my musings on the same below

Imagine this scenario, i am CEO and the CFO comes to me and tells me 'Boss' you have commited to so many projects that i dont have money and thanks to bloody politics we have lost considerable money in west bengal. I now need money to fund all these projects including the aid to jaguar, completing the nano project and launch. Please help me boss...HELP 

'Raise the money from the people who want to buy a nano and fund the project at no cost' was quickly the answer that strategists at Tata are now timing. 

Why April 09 and not Mar 09? Time is precious and Tata needs to build the hype around the Nano in the next 20 days, the public would have decided that they want to book a nano by that time and will not pull out. If Tata had in fact starting the books today there would have been a huge line but the hype behind the nano would have been lost. 

Behold the indian tradition let the indians save the indian companies.... the only company and brand that indians will always forgive and forget .... oooops this is apart from the politicians that indians will forgive time and again every five years....

The excellent review and the packaging make the car world class at less than indian prices 

Jai Hind ...Jai Bharat   

looking through the lens

Hmmm come to think of it you think about your life in good times and the bad times, often we think that life is not looking particularly good at that point of time for you.  Have you ever thought of what is happeneing around you and the kind of misery that they go through in life, when you start looking through 'this lens' you will start realising how good your life really is.....

I would like to post some of the instances in my life that i have seen misery and sorrow either right in front of my eyes or have heard about them and i would like to start with one 

The case of the lost brother - One very rich and famous lady in her early 20s was in modelling and was quiet succesful. She had an oppurtunity to lead her life the way she wanted and also support her family. However one fine morning her brother passed away due to some strange reason, she then left her career and her nation to pursue a different career in a different field. 

The armchair philosopher

"you are an arm chair philosopher when you say that i do not need many things in life , but you will feel the pain only when you do not have what you already had for many years "

Kaushik M Krishnan on the 9th Apr 08

Ask yourself when you say you do not need many things in your life for many years

What is it that i have i can part with ?

If you think you can be without somethings you have had for many years do you know the implications ?

Have you thought of parting your LPG cylinder or the gas stove ? What are the implications ? Do you know where to get the coal to run your home ?

Thinks about it and then be philosophical again....

Before any one else says again i can be without something THINK

As my maths prof always used to say " Think before you ink or else you will sink"

The Boy

I had taken this picture inside the Tower of London..... This is from the Lensbaby inspiration that i have been having for sometime hope you guys enjoyed this picture. The original picture is in colour

Trafalgar Square

One of the days after the bomb attack in glasgow i had been to the trafalgar square just to see what it is about , here are some of the pics. It is a open space with a fountain, some statues and the like... anybody can say that

Some of the things that i did find about the place was that the crow sits on King George's head and shits

The people have not changed yet and still "show-off" their knickers in public

The good thing is there are about pigeons flying about and being fed by the passer-by, remember the Dilwale Dulhaniya Le Jayenge scene ?